Packer - No AMI was found matching filters

Trying to build an Ubuntu based AMI I am getting an error No AMI was found matching filters, where my filters are defined as,

  source_ami_filter {
    filters = {
      name                = "ubuntu/images/hvm-ssd/ubuntu-focal-20.04-amd64-server-*"
      root-device-type    = "ebs"
      virtualization-type = "hvm"
    }

When I go into the AMI marketplace and search for ubuntu 20.04 and choose an image and select an amd64 based image I copied this name from the AMI and verified that the virtualization and the root device type all matched.