Vault kv cant save custom url example https:\/\/example.com always be https://example.com

hi anyone here can solved. i have ci/cd with sed replace value from vault kv

example

kv from vault

URL=https://example.com

when im using sed on ci/cd use sed
sed -i “s/%URL%/$URL/g” secret.yaml

always bad substitution coz a value mus URL=https:\/\/example.com

thanks