Ability to change the ownership of subfolders shared by vagrant

Vagrant
1

I have a folder which is shared from Windows host mounted to linux guest using vagrant:

I want to be able to change owner of sub folders to a different user but it is not working:

root@swarm-master:/vagrant/data# ll
total 12
drwxrwxrwx 1 vagrant vagrant    0 Feb 19 12:00 ./
drwxrwxrwx 1 vagrant vagrant 8192 Feb 19 11:50 ../
drwxrwxrwx 1 vagrant vagrant 4096 Feb 19 13:12 nextcloud/

root@swarm-master:/vagrant/data# sudo chown -R www-data:www-data nextcloud
root@swarm-master:/vagrant/data# ll
total 12
drwxrwxrwx 1 vagrant vagrant    0 Feb 19 12:00 ./
drwxrwxrwx 1 vagrant vagrant 8192 Feb 19 11:50 ../
drwxrwxrwx 1 vagrant vagrant 4096 Feb 19 13:12 nextcloud/