Windows 10 EFI boot problem "Press any key to boot from CD or DVD"

I’m using the Packer Builder for VMware vSphere (vsphere-iso) creation and tried to install Windows 10 using an EFI firmware. First I’ve got the boot manager, when selecting the EFI VMware Virtual SATA CDROM drive the message “Press any key to boot from CD or DVD” appears. When pressing “enter” the setup starts. Is there a way to automatically start the Windows 10 installation without modifying the Windows ISO?